Please Keep Cold Calling Me…Not
Posted on April 30th, 2009 by daleu
Geoffrey James has a new blog post Do You Like Cold Calling? over on BNET’s Sales Machine. I like Geoffrey’s work because many times he includes a poll with his provocative posts…this one included. I voted “NO, I truly and thoroughly dislike cold calling”. No one voted for “YES, I like cold calling”. Biiiiig surprise.
Can we finally put a nail in the cold calling coffin? We’ve had a good 15 years to propagate information on the internet and you can basically find any information you want whenever you want. There are also some good referral techniques that top notch sales folks have written about lately to avoid having to cold call. Referrals - good, interruptions - bad.
See you on the Self-Service side of the world!
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