Job Description for B2B Marketers
A new year always brings with it fresh ideas. Many reflect on the past year and yearn to make a career change. I was thinking of how B2B Marketers might pursue that change and the thought led to ask “what does a B2B marketing job description look like”?
I recently wrote a short white paper called “How B2B marketers became responsible for everything, including sales, and how to fix it”. Taking that concept as a starting point, I thought it might be interesting to come up with several B2B marketing job descriptions, each from a different point of view.
B2B Marketing Job Description 1 (from the B2B marketer’s point of view)
“The ideal candidate will be responsible for all marketing efforts including, but not limited to, industry direction, market share analysis, product vision, service offerings, corporate branding, community involvement, social media engagement, advertising placement, blog writing, video producing, podcast recording, campaign management, suspect capturing, prospect nurturing, sales hand-off, funnel tracking, case study development, closing material creation and, finally, ROI measurement.”
B2B Marketing Job Description 2 (from a VP of Sales point of view)
“The ideal candidate will surface new sales opportunities so we can close, close, close.”
B2B Marketing Job Description 3 (from a CEOs point of view)
“The ideal candidate will be able to quantify the marketing return on investment (MROI) and make me proud to be the head of the company.”
Put yourself in their shoes
What’s interesting about this exercise is that the C-suite paints in broad strokes while marketers tend to live in the details. Maybe to land that next new marketing job it makes sense to simplify your approach and focus on what those who are hiring are looking for.
Good luck in the new year!
Write your own description, I’d love to hear what you think.
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