Handling “the” Social Media question - ROI
I just read yet another blog post about how hard it is to justify efforts spent on social media. The post was, of course, followed by many others comforting the poster that they knew how he felt. “There’s just no way to make the C-suite understand the value of the influence social media creates” one responder said. I must have heard a dozen prominent speakers at a recent Social Media Summit chime in with the same “poor us, we can’t quantify social media ROI…if only our bosses were smarter and could see how valuable it is.”
It’s hogwash and I’m tired of it.
The next time anyone asks you about Social Media ROI, simply say “Social Media is only part of our marketing effort. Our combined marketing campaigns, including social media, create a marketing funnel that is 5 times our annual revenue.”
Don’t believe me? Read Are B2B Marketers Sabotaging Their Own Success?
Happy Holidays! Now if you get “the” question during one of those wild office parties, you’ll know what to say!
