The Confident B2B Marketer
Posted on March 7th, 2008 by daleu
It dawned on me this morning while writing the previous post (Defining a B2B Sales Ready Lead) that a lot of the anxiety B2B marketers feel is rooted in a lack of confidence. I’ve mentioned this before but some organizations put marketing in a no-win situation. If the company has a great quarter, sales gets the credit. If the numbers stink, marketing gets the blame. It’s hard to be confident if you don’t get some credit when good things happen.
Maybe it’s time for a different approach. Figure out specifically what you can do that directly impacts the sales team and join them in victory!
I would love to hear how others have bridged this gap.
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