Defining The Perfect Lead Generation System
Jim Logan at B2BRainmaker just posted Here’s how I define the perfect lead generation system and I think he nailed it.
What’s interesting is that Jim, like myself, spent years selling high-end technology so he offers a the sales person’s perspective. B2B marketers that want to help their sales teams can learn a lot from Jim.
Per Jim:
“I define the perfect lead generation system as a system that passively brings prospects to me that have a need and interest in my products or services.
By passive I mean it works for me 24 hours a day, 7 days a week, 365 days a year, without me having to do a thing once it’s launched.
By qualified I mean a system that only brings me prospects interested in exactly what I have to offer — their presence self-identifies them as a qualified lead.”
Short, sweet, and powerful. That’s Jim’s style.
