EchoQuote Lead Generation Statistics
I’ve had several inquiries from potential clients about EchoQuote’s statistics for existing B2B clients. Although most prefer to remain confidential, I do have permission to disclose statistics for Federal Appliance, a client for over a year.
Federal Appliance is a VAR specializing in Equallogic storage equipment. The equipment has an average price of around $50K. The primary driver for traffic to Federal Appliance’s site is PPC via Adwords and organic listings based on decent whitepaper content.
For the month of October:
83 EchoQuote leads captured; of those, 30% were already in progress with other VARs (Equallogic has over 600 VARs) and 20% could not afford the solution once they priced it.
41 net, qualified opportunities being actively worked by Federal Appliance.
Net capture ratio: 15% (41/270)
Total Cost: $2,075
Cost Per Qualified Opportunity: $51
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