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How LeadLifter was born on LinkedIn

We are in the process of rebranding our EchoQuote tool into a broader company we’ve dubbed LeadLifter. EchoQuote is a good name for our lead capturing tool because it attracts our customer’s customers when they visit our client’s websites. The name EchoQuote, however, did not resonate with OUR prospective clients; B2B marketers. EchoQuote will continue to be the tool name under the LeadLifter umbrella so nothing will change for our existing clients.

How we got to LeadLifter using LinkedIn

Instead of embarking on a secret campaign of finding a new name, we decided to come up with a basket of potential names and then put it out into the marketing community for feedback. It was a bit risky but we pre-bought several domain names to make sure we could get the name we would ultimately choose.

We posted this on LinkedIn in the B2B Technology Marketing Discussion Group:

“Help us name a new company, watch it get built

We are starting a new “umbrella” company and need help naming it from the tech marketing pros here.

Our current problem is that we are using one of our tool names as the company name and it confuses our target clients. The tool will become one of several offerings for this new, high-level company.

Since companies these days must have an internet presence, we are limited by the names we can register. Here are our choices so far:


and a few other derivatives…

The value proposition for the future company is: “Our solutions maximize your marketing team’s efforts and supply your sales team with quality leads, fast. We do this by helping B2B marketers capture more high-quality leads from their existing websites quickly and inexpensively. We then help deliver those leads directly to the sales team for quick response, shortening the sales cycle and increasing sales. ”

Our target client is a VP/Director of Marketing and/or Sales of a mid-sized B2B company; generally technology based.

We want to choose a name that implies: action, fast, quality, lead conversion, funnel building, sales opps, etc.

The company is yet to be built. We’ve been agonizing over choosing the right name and I thought “go to the pros”. I’d rather use this method to get better feedback than a simple poll (which we will probably do once we get to a short list).

Of the name choices above, which would catch your attention? Which sound corny?

Suggestions and input will be greatly appreciated!”

The Response

LinkedIn members immediately began commenting on the posted names and came up with some terrific alternatives. There was considerable disagreement on several points but everyone backed up their positions with good data. We ultimately chose LeadLifter because it truly reflects what the new company does for its clients. Our flagship offering is our Lead Launch Program, a fixed price lead generation service that runs for 90 days.

Whether you are considering something major like rebranding or rolling out a new service, consider using social media channels to help guide you in the process. It worked for us!

Here’s our new LeadLifter logo with associated tagline “Maximize Marketing. Boost Sales.”


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OfferGrader™ now online to help improve B2B conversions

We’ve been searching for a tool that would help our B2B clients gauge the strength of the call-to-action offers they provide on their websites to assist with b2b lead generation. It seems everyone pulls from the same basic offer set including whitepaper downloads, webinars, newsletters and free trials. But how strong are they and what other lesser known options are out there?

In our search for a tool we turned up empty, so we decided to create one ourselves. It’s called OfferGrader™ and it is in it’s infancy right now. The idea behind it is to not only provide an “Offer Grade” and compare it to others in the same industry, but to include advice from well-known B2B experts. We have a half-dozen or so in the fold but are always looking for more contributors. Check out the Affiliates area if you are interested in participating as an Expert.

Give it a shot….it doesn’t require any email address or personal information. We are in data gathering mode!

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