I’ve spent 20 years in the data storage/data backup industry. It’s not the most exciting business, but every now and then a new, disruptive player enters the space and catches the competition flat footed.
GreenBytes, Inc. (Ashaway, RI) has hit the ground running in what experts say is the next big wave in data deduplication technology - primary data de-duplication. Unlike DataDomain, Quantum and Exagrid that focus on deduplication for backup processes, GreenBytes has optimized its turnkey appliances to handle primary data.
The reason most dedup companies haven’t gone after the primary (inline deduplication) market is simple; most deduplication involves latency and latency is evil in I/O bound systems. The founders at GreenBytes have cracked the code on eliminating the latency problem and are moving full steam ahead to offer serious $/GB value for data hungry applications.