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FOSE’s Gone Virtual? So Much For a Half-Day Boondoggle!

(It’s humor Friday - FOSE is a DC area local phenom and this may not be appreciated by all)

The official blurb: “For over 30 years, the Federal Office Systems Exposition (FOSE) in DC has been the one IT event known government-wide as the annual meeting place for the industry. The event draws over 10,000 senior level IT decision makers from federal, state, local, and international government converging to learn, network, share experiences, and evaluate products, services, and solutions from over 400 industry partners.”

That’s nice. Here’s the real description from a Fed employee’s perspective:

“Yeehaa! FOSE is great. We’ll check out around lunchtime, slide into the show with our Fed badge and see what kind of give aways we can stuff in our bags before bailing out for the afternoon.”

I do have some good memories of the show affectionately known as the “half-day boondoggle”.

On Booth Duty: For any sales or marketing person that has experienced booth duty standing on an un-padded show floor trying to talk “tech” with people looking past you toward the mint bowl, you’ll appreciate this.

I remember one really productive conversation. A gentleman had one hand in the “logo pen bin” while he asked, “Is that something I would use in my home?” “Uh, no, this 12″ WORM Optical equipment is generally used to capture and archive millions of medical scan images and the complete solution is a couple Mil”. “Oh”, he responded, “mind if I take a few pens?” “Of course not, help yourself” I replied. “Here, let me scan your badge so we can come back next year!”

On Parking: I remember sitting in a long line of cars trying to find a place to park. A guy several cars up rolled down his window and yelled to a local gentleman if he could park in the vacant lot with the yellow tape across the entrance. The local man looked at him, looked at the private lot and promptly saw his business opportunity. “Sure, for $10.” Cash was exchanged, yellow tape was ripped down and at least 100 cars flowed into the lot in the next 3 minutes…$10 each. No, I didn’t use that lot. By the time I did park and walk in I noticed the lot was full. Everybody loves FOSE! Even the local entrepreneurs and towing companies!

It looks like those days of engaging conversation and instant entrepreneurship may be over. FOSE’s gone virtual. Maybe the Fed Gov folks can leave early, drive to a telecommuting site in the suburbs and continue the tradition of the “half-day boondoggle.” I hear there is plenty of parking.

:)

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[Get In The] B2B Marketing Zone

The mother ship of B2B Marketing blogs just may be the B2B Marketing Zone. With all the great thought out there, it’s hard to pick and choose where to spend time. Why not start in the middle and fan out to wherever your mind takes you? That’s the concept behind Tony Karrer and Tom Pick’s new site, B2B Marketing Zone, launched July 1, 2009.

After much groveling I was able to convince the guys to let a beady-eyed sales guy throw his hat in the ring. My goal is to represent all things B2B sales related and you know that may lead to some heated discussions. You see, B2B Marketing and Sales don’t always see eye-to-eye on the best way to bring home the bacon.

Regardless of the positions taken, one thing’s for sure; respect for all those participating has been rightfully earned. Come throw your opinions in and let’s mix it up.

See you there!

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Publish B2B Pricing? Test the traction without actually doing it.

In a previous post Sales 101 Myth Can Hurt Your Marketing Efforts I discussed how the old rules of holding back budgetary pricing has put companies at a disadvantage with self-service oriented prospects doing research for solutions.

At the end of that post I posed a way to test the effect of offering budgetary pricing, not publishing it. It struck a chord with several readers saying they might try it and it gave me the idea to expand on how to test it…safely.

According to MarketingSherpa, the #1 piece of information serious prospects are looking for on B2B sites, but can’t find, is budgetary pricing.

That is a SERIOUS incentive statement!

Could it help you surface more good prospects for your sales team to contact? Maybe. Try this non-intrusive test to see if you are missing an opportunity to exploit that desire for pricing:

Step 1: Create a special landing page called “Pricing” on your corporate website. Copy it directly from your standard Contact Us page.
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Sample Content Rewrite; From Bland to Bold

Wow. I am completely blown away. I’m no slouch when it comes to writing compelling content but the latest installment from Jim Logan at B2BRainmaker has really impressed me. I thought I would share the before and after versions so you could see the difference.

The task was simple: Take my existing “How EchoQuote Works” copy and make it compelling. I had reworked and rewritten it several times and thought it was pretty tight.

———- Here’s the OLD (BEFORE) version ———-
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Inbound Sales … at a Tradeshow

Have you ever stood in a booth at a tradeshow peddling your wares? Did you know you can apply inbound sales techniques easily at a tradeshow and come away with lots of new opportunities?

First, some background…

Trish Bertuzzi and I had a quick discussion at The Customer Collective around Cold Calling 2.0 where we sparred a bit about the effectiveness of inbound versus outbound sales. Trish has built a good business and adds a lot of value for her clients using proven inside sales methods. My point was that smart inbound sales techniques can help augment those inside sales efforts.

Defining “inbound” sales is a bit tricky; it means different things to different people. My contention is that inbound marketing/sales is creating an environment where prospects can self-qualify by taking a specific action when presented an offer.

You can use inbound sales techniques manually, even at a tradeshow. Here’s an example:
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