B2B Conversations Now

Disclaimer: I found this article so compelling that I decided to post it here but the full credit goes to Brad Fallon. Brad is the author of Creating Customers Out of Thin Air: Secrets of Online Marketing for Offline Businesses. You can buy it in bookstores, but he’ll give you the pdf free if you ask nicely: brad@mysmartsuite.com

Brad is the founder of Smart Marketing, Inc. and the Smart Suite, an interactive marketing technology platform. His latest project is building the leading pure research laboratory for investigating search engine techniques and theories: www.seoresearch.com

Why Most B2B Websites Don’t Work (by Brad Fallon)

The problem with so many web sites today is that they are built around an advertising model – but the wrong kind. As a result, business owners are throwing away money hand over fist when they could be pulling in tons of qualified, interested prospects and customers.

If you want your web site to capture more quality leads, this article is for you. You see, there are two types of advertising, but only one kind of web site. Unfortunately, most web site designers don’t seem to know this.

Branding vs. Direct Response

[Read more →]

Tags: B2B Marketing, Lead Generation by daleu
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Tags: B2B Marketing, B2B Sales, Lead Generation by daleu
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