In Chris Koch’s (ITSMA) interview with Brian Carroll “Building a Marketing Funnel and Other Lead Management Tips” Brian shares 5 ways to make B2B lead management more effective. At the head of the list is #1 Create a Marketing Funnel (as opposed to a Sales Funnel).
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All marketers are familiar with Offers used to motivate a prospect to take action. In the pre-internet era this usually manifested itself as a “Double your order by calling our 800 number now.”
The 800 number is certainly still in use today but is gradually being replaced with the more modern “Visit our Website”. For many companys, 100% of their marketing spend is focused on driving traffic to their website and good SEO/SEM processes can help with traffic. However, once visitors arrive at the Corporate website the hard part begins; qualifying and converting the prospect.
Is there a magic formula for creating a B2B offer to filter serious prospects and convert them to leads?
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It’s been fun getting to know the varied community of online sales/marketing folks. One thing I’ve noticed is that many in the community have a gift for giving to others. Whether it be time, effort or even money, the online marketing community seems to be a caring bunch.
I’d like to extend our hand and say that we are here to help you build your business, no matter how small. Give us a shout, or get a quote for our new “Consultant” role. You might just find that having EchoQuote on your site helps you spend more time doing what you love, not writing sales proposals.
Cheers,
Dale
I am really looking forward to the upcoming Inbound Marketing Summit in September (Cambridge, MA) sponsored by Hubspot. As a relatively new player in the world of internet marketing, I am very selective about where I spend my time and who I spend it with. Last year I learned a lot at MarketingSherpa’s Demand Creation Summit. This year, the Inbound Summit just seems to “fit” and it got me thinking about synergy between Hubspot and EchoQuote.
What does Hubspot do?
Cut through all of the marketing pitches for driving traffic to your business by watching this 40 minute video by Mike Volpe of Hubspot. This is the most comprehensive article/video I’ve seen that actually shows you a day in the life of a top Inbound marketer.
Enjoy.
SEO, Blogging and Social Media summarized in 40 minute Hubspot video
