B2B Conversations Now

Have you heard about MarketingProfs’ virtual B2B Expo: “What’s new in Finding + Keeping Customers”?  EchoQuote is sponsorinig a virtual booth because the theme fits perfectly with EchoQuote’s goal of helping B2B companies find customers.

The conference is being held virtually on Wednesday, March 5 at 10:30 am EST.  It’s free to sign up and if you did not participate last year you are in for a real treat.

Simply go to http://www.marketingprofs.com/ to sign up and then begin enjoying the conference on the 5th.  One of the best features is that it will run in “on-demand” mode for 3 months following the conference so if you miss the LIVE version, view whenever you wish.

Stop by our “booth” and ”chat”.  Look for our logo:

Tags: B2B Marketing by daleu
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What is with all this measuring and justifying in B2B Marketing?  Complaints from the sales team, that’s what.

Marketers are  sometimes in a no-win situation; if the company has a great quarter the Sales group gets the credit.  If sales are down, marketing gets the blame.  Sound familiar?

Want to know how to fix it?

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Tags: B2B Marketing, Lead Generation by daleu
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I saw an interesting story Thursday night on CNBC’s The Big Idea with Donny Deutsch.  Joe Antley, the founder of Rednumbat, has created a B2C self-service pricing tool for car dealerships.  The idea is based on the assumption that consumers want to get a price for cars quickly, from their website.  Although most people would say this is already possible, what Joe’s system seems to do is take the base pricing and put it into a form that customer can actually use.  Instead of waiting for the dealership’s internet sales team to respond with a proposal, a customer gets it emailed instantly and the sales team is also included in the email.

On the surface it sounds somewhat like EchoQuote.  Both services’ primary goal is to drive new business for clients but they operate in 2 totally different sales environments.  Rednumbat is designed for consumers (B2C) while EchoQuote is designed strictly for Business to Business (B2B).

Automatic versus Approval Based

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Tags: B2B Marketing, B2B Sales by daleu
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