Publish B2B Pricing? Test the traction without actually doing it.
In a previous post Sales 101 Myth Can Hurt Your Marketing Efforts I discussed how the old rules of holding back budgetary pricing has put companies at a disadvantage with self-service oriented prospects doing research for solutions.
At the end of that post I posed a way to test the effect of offering budgetary pricing, not publishing it. It struck a chord with several readers saying they might try it and it gave me the idea to expand on how to test it…safely.
According to MarketingSherpa, the #1 piece of information serious prospects are looking for on B2B sites, but can’t find, is budgetary pricing.
That is a SERIOUS incentive statement!
Could it help you surface more good prospects for your sales team to contact? Maybe. Try this non-intrusive test to see if you are missing an opportunity to exploit that desire for pricing:
Step 1: Create a special landing page called “Pricing” on your corporate website. Copy it directly from your standard Contact Us page.
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